A Business Development Company that's also a Marketing Agency…
a Marketing Agency that's also a Business Development Company.
Seems logical doesn't it?
After all, shouldn't business development include marketing and shouldn't marketing have business development as its one and only goal?
But just because it's logical doesn't mean it ever happens.
Your business development specialist might give you ideas for corporate strategy and advise on new income streams and routes to market. But he'll almost certainly stop short of advising you on marketing.
While your marketing or advertising agency will often be less interested in developing your business than in developing a taste for expensive lunches, fine champagne and showing off to its peers at the latest awards junket.
At Scarlet Arch, we're different. Well, a top notch business development, advertising and marketing agency based in Chester is a bit different for a start.
Just like an arch, Scarlet Arch has two pillars: business development and marketing. And, just like an arch, they're linked. Because everything we do is about supporting your business, whether it's identifying new market opportunities or a new marketing strategy.
And support, when you come to think about it, is something an arch does too.
So, while other companies might call themselves ‘Fog’ or ‘Enigma’ or ‘Purple Underpants’, Scarlet Arch is at least relevant to what we do.
Relevant, in fact, and logical.